January 12th, 2011 § § permalink
山寨是一个为草根创意阶级提供的开放式创新平台: 复制苹果, 诺基亚, 三星智能手机, 这些仿冒品由原产品改装而成同时加入了更吸引于中国消费者的设计. 山寨设计师为电子产品注入闪光点和关键元素.
其目的正是为了使产品在价格, 外观, 价值和用户需求上能接近普通消费人群. 山寨设计为国际公司向中国本土消费者介绍他们的品牌提供了一个机会, 他们也能借机观察中国本土文化如何作用于他们的产品, 如何相互磨合与适应.
这些公司怎样通过观察山寨设计来学习? IDEO 将分享他们对于这一重大领域的观点和方法学.
开放: 新单位CEO 刘妍介绍活动内容,演讲者, 来宾, 目标阐述
1. 山寨设计作为一种商业创新的开放平台- IDEO (15分钟)
-Arduino – Flamingo EDA -20分钟
- Android –20分钟
-从原型到制作 – C2Tech –20分钟
Shanzhai Design as an Open Platform for Business Innovation – Pattern from IDEO
Time: 14:00 – 17:00, Jan 22, 2011
Location: Xindanwei, 50 Yongjia Rd
Shanzhai is an open platform for grassroots innovation. Apple, Nokia, and Samsung smartphones get copied, but the knockoffs adapt the original designs in ways that appeal to Chinese customers. Shanzhai designers might add a flashlight, key in areas with unstable electricity.
The effect is to make products accessible to common folks in terms of price, aesthetics, values, and needs. Shanzhai designs are an opportunity for international companies to introduce Chinese consumers to their brands, and then observe how local Chinese culture adapts their offerings.
How might companies harness learning by observing Shanzhai designs? IDEO will share their perspectives and methodologies on these big questions for business.
Opening: Introduce the event, speakers, guests and talk about the goals, by Liu Yan(xindanwei)
1.IDEO: “Shanzhai as an open platform for innovation” – 15 minutes
2.How to Shanzhai?
- “Rapid prototyping” – IDEO – 30 minutes
- Tool of prototyping
- Arduino – Flamingo EDA – 20 minutes
- Android – – 20 minutes
-From prototype to production – C2Tech – 20 minutes
Part Two: Android prototype boards and tools demonstration Followed by a visit to Xinchejian and networking
December 20th, 2010 § § permalink
Time: 3pm Dec 26, 2010
Location: Xin Che Jian, 2nd floor, Yongjia Rd 50 (close to Shaanxi Road South)
Cost: 30RMB for non-Xinchejian members, free of charge for Xinchejian members.
Seeed Studio is an open hardware facilitation company based in Shenzhen, China. Benefiting from local manufacture power and convenient global logistic system, we integrate resources to serve new era of innovation. Seeed also works with global distributors and partners to push open hardware movement.
We design modular electronics for quick prototyping and small scale projects, which could be found at Bazaar. It also carries inventories from community innovators, we help people make, distribute their designs and collect the revenue. It’s a win-win situation and taking a shape towards an ecosystem. By working with us, innovators could focus on the designs, provide better support to the user and promote the product. Seeed Studio or similar service provider could get more traffic and bring up other product sales.
The manufacture part of hardware involves a lot details. We provide Propagate service to facilitate the process. Innovator send finished prototype with manufacturing files including Gerber file, BOM, test plan and other requirements. Our engineering team will validate and integrate the design into small batch production line. All products will be tested and packed under instruction. Innovators could also view current manufacture and distribution status from propagate. After deducting the manufacture costs, profit will be returned to innovators when inventory sold out.
To estimate the popularity before investing manufacture, innovators could post the idea or prototype to Wish. The community would vote, comment and collaborate on projects. You could also join interested groups to see what’s hot being worked on. By participating Wish, ideas with many votes could convert the popularity into coupons to purchase product or service. The idea poster could also share some coupon to the valuable commenter as appreciation.
Products and service info are hosted at a wiki called Garden. Feel free to add your guide, project or yourself as a freelancer.
About the speaker
Eric Pan, founder and director of Seeed Studio, grew up with DIY culture in China. He graduated as an EE bachelor from Chongqing University, with experiences and prizes from national wide contests of MCU, Embe dded Design, Robotics, and English skills. He first joined Intel in Chengdu as a FCBGA product Engineer whose main job includes quality control and new product integration. Then he worked at Beamstream LLC as international sourcing manager on system solutions. He established Seeed Studio since 2008 from bare ground and now turning it into an open source hardware facilitator with 30+ employee.
Seeed Studio 是一个位于深圳的开源硬件生产公司. 得益于本土制造业的巨大力量以及便利的全球物流系统. 我们整合不同资源从而服务于新纪元创新时代. Seeed也与全球分销商和合作伙伴合作共同推动开源硬件的前进.
Eric Pan 是Seeed studio 的创始人, 他从小受DIY文化影响. 他毕业于重庆大学,获得了电子工程学士学位. 他在微型计算机, 嵌入式设计, 机器人, 英文技能领域都有丰富经验集获奖. 他的第一份工作是在成都intel 担当FCBGA 产品工程师. 其主要工作是腹侧质量控制和新产品整合开发. 随后他在Beamstream LLC 工作担任国际采购经理. 在2008年他创立了Seeed studio —从零起点开始到现在拥有30名员工的开源硬件生产中心.